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MarTech Product Development Strategy

Updated: Sep 16

Congruity conducted in-depth interviews with senior Communications, Sales and Marketing executives at large Healthcare and Technology enterprises, and developed a white paper featuring product development insights and recommendations gleaned from the study.

Client's Challenge


A 10-year old marketing technology provider wanted to update its SaaS offering, but first needed insights from potential enterprise clients on how to better serve their needs.

Congruity's Approach


Congruity conducted in-depth interviews with six senior Communications, Sales and Marketing executives in Healthcare and Technology enterprises ranging in size from 3,500 to 45,000 employees.


Our Results


The interviews yielded both qualitative and quantitative data, which we synthesized into a report with written recommendations to inform our client's product development strategy.

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