Congruity helps investors, founders, management consultants and executives make smarter decisions through rigorous, foundational research & analysis.
We specialize in integrated research (primary & secondary) to support real business decisions, investment due diligence, fundraising support, and company valuations using various methodologies (DCF, public comps, private transactions, etc.).
Michael McAtavey, Founder
Michael has more than 15 years’ experience using a mix of primary and secondary research, and qualitative and quantitative analysis to advise investors, startups and Fortune 500 companies on investments and commercial strategy.
He has developed new revenue streams for brands like The Economist, Time and FORTUNE, and serviced clients including MasterCard, Publicis Sapient, Bank of America, SAP, Prudential, Citigroup and more.
Michael began his career as an analyst in investment banking and private equity, where he covered a broad variety of industries across several countries, and developed sophisticated analyses as well as thought leadership insights for an audience of institutional investors and policymakers.
Michael has an MBA from UNC’s Kenan-Flagler Business School, and a BA in History and Russian from the University of New Hampshire.